Case Studies
Results, not promises.
Real businesses. Real problems. Measurable outcomes engineered by SmartStart Solutions.
E-commerce / Beauty
Bloom Skincare
Problem
A premium skincare brand with strong product but a Shopify store converting at 0.8% and no marketing engine.
Solution
Rebuilt the storefront with a conversion-engineered design system, deployed an AI WhatsApp concierge, and launched a paid social funnel.
Process
Brand & UX auditCustom storefront buildWhatsApp AI integrationMeta + TikTok funnelEmail automation
Conversion rate
0.8% → 4.6%
Monthly revenue
R22k → R180k
ROAS
5.4x
Time to launch
21 days
SaaS / Logistics
Vault Logistics
Problem
An ops team drowning in WhatsApp booking requests with no system to track, quote or close.
Solution
Built a custom SaaS dashboard with AI-powered intake, automated quoting and CRM-style pipeline management.
Process
Requirements workshopProduct design sprintRealtime SaaS buildAI intake botStripe + invoicing
Requests/week handled
600+ auto
Quote time
2 days → 4 min
Close rate
+38%
Team time saved
32h/week
Property / Services
Northpoint Realty
Problem
Established realty firm with outdated brand and no digital lead pipeline.
Solution
Full rebrand, premium website with lead capture, CRM automation and a Google + Meta advertising machine.
Process
Brand strategyIdentity systemPremium websiteCRM + automationPaid acquisition
Qualified leads/month
8 → 142
Cost per lead
-67%
Listings closed/month
3 → 27
Brand recognition
Local leader